Content performance varies sharply by region, and 2026 is seeing major shifts in how users discover, onboard and engage with mobile services. This session combines data‑driven regional insights with a strategic discussion on how consumer behaviour, operator priorities, AI‑powered acquisition, and emerging payment rails are reshaping content strategies across Europe, LATAM, MENA, Sub‑Saharan Africa and Southeast Asia — and what signals matter for 2027.
- Regional shifts in mobile content acquisition
- Category winners by region
- Markets and categories that are scaling
- Premium and value‑driven services
- AI’s impact on content strategies
- Agentic commerce and new payment rails
- Operator‑led content strategies
- High‑quality onboarding by region
- Winning formats and creatives
- Signals for 2027
Speakers:
Stefan Suripatty, Senior Business Development Director – Smadex
Siddhartha Roy, Digital Entertainment & Distribution Leader – Media, OTT, Consumer Technology & Platforms
Ilse Balfoort, Senior Director of Business Development – Content for Mobile
Leon Dijksman, COO – SAM Media
