Sunday, September 6, 2026
Magazine Issue 81
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Value Added Services

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LATEST

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COMPANY DIRECTORY

mobile business engine GmbH (mbe)

mobile business engine GmbH (mbe) is a Germany-based company specialising in mobile payment solutions. Founded in 2009, mbe operates as an aggregator for mobile...

​ArpuPlus

​ArpuPlus is a Cairo-based venture builder and provider of digital entertainment and communication solutions, primarily serving the Middle East and North Africa (MENA) region....

MT2 (Mobile Technology Tomorrow)

MT2 (Mobile Technology Tomorrow) is a Lebanon-based media and mobile entertainment company specialising in telecom value-added services (VAS). Founded in 1998, MT2 offers a...

DATA

GLOSSARY

A2P Messaging
Business Messaging
Enterprise Messaging
CPaaS
SMS
Click-to-Message

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Value-Added Services (VAS) and Mobile Value-Added Services (MVAS) continue to drive engagement, content delivery and revenue growth across the global mobile ecosystem. From entertainment, gaming and infotainment to messaging, payments and interactive services, these models remain central to how the telemedia industry connects users and monetises digital experiences.

As digital ecosystems evolve, operators, aggregators and service providers are adapting to new billing systems, compliance requirements and customer expectations. Through innovation, partnerships and scalable delivery models, value-added services are shaping the future of mobile engagement, subscription content and connected commerce.

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