LATAM’s content market is shifting beyond entertainment toward digital services that solve everyday problems. This session explores the drivers behind the evolution, the categories gaining traction, and how operators, aggregators and merchants can build utility‑led content strategies that strengthen engagement and commercial performance.
- LATAM’s shift from entertainment to utility
- Categories gaining traction
- User behaviour shaping utility adoption
- Payment rails supporting utility content
- Hybrid bundles and service packs
- Operator expectations for utility content
- Onboarding flows that convert
- Regional compliance considerations
- Commercial impact of utility formats
- Signals shaping LATAM’s 2027 content future
Speakers:
Matias De la cruz, General Manager – Media Digital Group
Oton Zevallos, Regional Business Manager Renxo
Efren Trinidad, COO – Neaxis
