Sunday, September 13, 2026
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Magazine Issue 81
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    OTT Messaging

    Direct Carrier Billing

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    COMPANY DIRECTORY

    mobile business engine GmbH (mbe)

    mobile business engine GmbH (mbe) is a Germany-based company specialising in mobile payment solutions. Founded in 2009, mbe operates as an aggregator for mobile...

    ​ArpuPlus

    ​ArpuPlus is a Cairo-based venture builder and provider of digital entertainment and communication solutions, primarily serving the Middle East and North Africa (MENA) region....

    MT2 (Mobile Technology Tomorrow)

    MT2 (Mobile Technology Tomorrow) is a Lebanon-based media and mobile entertainment company specialising in telecom value-added services (VAS). Founded in 1998, MT2 offers a...

    DATA

    GLOSSARY

    A2P Messaging
    Business Messaging
    Enterprise Messaging
    CPaaS
    SMS
    Click-to-Message

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    Over-the-top (OTT) messaging platforms such as WhatsApp, Viber, Telegram and Facebook Messenger have become essential communication channels within the telemedia industry. They enable brands and service providers to connect with users through rich media, interactive content and real-time conversations that drive engagement and loyalty across global markets.

    As messaging evolves beyond SMS, OTT platforms offer enhanced functionality including chatbots, payments and business APIs that support conversational commerce and customer service. Integrated with A2P messaging, RCS and marketing automation tools, OTT messaging provides flexible, secure and scalable communication for digital brands and enterprises.

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