Subscription funnels must evolve to meet regulation, reduce churn and deliver cleaner, more intuitive user experiences. This session explores the new rules, UX expectations and lifecycle strategies shaping subscription performance, including how trust, transparency and better experiences shape sustainable Lifetime Value. Learn how to build compliant, retention‑ready funnels that maximise lifetime value across global markets.
- Regulation shaping subscription funnels
- UX improvements that cut churn
- Lifecycle design for retention
- Clean onboarding flows
- Payment stability for subscriptions
- Regional subscription behaviour
- Billing transparency and cancellation UX
- Consumer trust as a driver of sustainable LTV
- Pricing and experience shaping subscription value
- Signals shaping Subscription 2.0
Speakers:
Kilian Espana, CEO & Founder – Overdrive Digital
Jennifer Courtney, Senior Google Ads Performance Specialist & Regional Team Lead,– Google
Laurent Baquiast, CEO – Wister
Smitha Mathew, Business Development Director – Auroradigital.ai
