ANALYSIS The invisible mobile operator: how eSIM is opening telecoms to...
The most important development in mobile may not be taking place inside the mobile network operators at all. It is happening inside supermarket loyalty...
OPINION How Lidl’s MVNO turns mobile into a retail engagement tool
Hamish White, CEO of telecom software provider Mobilise, explores why retail MVNOs are gaining renewed momentum and what this means for the future of...
OPINION No need for 2000 games, all you need is fun
Pure quantity is not what subscribers are looking for, but neither is a handful of hits floating in filler. What retains people is the...
OPINION The FCA has changed the PSP buying conversation
Alpa Jotangia, Head of Compliance, Ecommpay takes a look at what May’s changes in how the UK’s FCA views safeguarding, consumer duty and financial...
OPINION The shift to intelligent network operations: a new playbook for...
Buddie Ceronie, Chief Commercial Officer & Global MD Telecommunications, VertiGIS takes a look at how AI reshapes network intelligence and how the intelligence it...
ANALYSIS ChatGPT ads turn conversation into a new shop window for...
OpenAI’s conversion-optimised advertising moves ChatGPT beyond brand awareness and into performance marketing. For telemedia providers, it opens a potentially valuable route to customers precisely...
OPINION A seismic shift from traditional telco to the world of...
GenAI is here and it’s changing all businesses – not least how they interact with their customers. Here Harsha Angeri, Head of AI Business &...
Google Zero + HTTPS-by-default = a changing telemedia funnel
Google Zero changes how the customer discovers and reaches a service. HTTPS-by-default changes how the customer is identified and charged once they get there....
Google Zero: the end of the easy click is nigh
Just when telemedia companies thought they had their Google Ads and search strategies sorted, along comes a new disruption: Google Zero. Combined with the...
AI is making more marketing, but communities could make it better
It is no secret that generative AI is helping telemedia companies produce more campaigns, creative variants and personalised promotions than ever before. But new...
























