ANALYSIS ChatGPT ads turn conversation into a new shop window for...
OpenAI’s conversion-optimised advertising moves ChatGPT beyond brand awareness and into performance marketing. For telemedia providers, it opens a potentially valuable route to customers precisely...
OPINION A seismic shift from traditional telco to the world of...
GenAI is here and it’s changing all businesses – not least how they interact with their customers. Here Harsha Angeri, Head of AI Business &...
Google Zero + HTTPS-by-default = a changing telemedia funnel
Google Zero changes how the customer discovers and reaches a service. HTTPS-by-default changes how the customer is identified and charged once they get there....
Google Zero: the end of the easy click is nigh
Just when telemedia companies thought they had their Google Ads and search strategies sorted, along comes a new disruption: Google Zero. Combined with the...
AI is making more marketing, but communities could make it better
It is no secret that generative AI is helping telemedia companies produce more campaigns, creative variants and personalised promotions than ever before. But new...
OPINION VAS content strategy in the AI era – when we...
The request for strong, AAA, or licensed IP games is really a request for engagement – and IP has long looked like the shortcut....
Pix points the way to the next generation of subscription payments:...
Just six months after introducing Pix Automático in Brazil through payments specialist EBANX, recurring Pix payments already account for 28% of Nord Security's total...
What a UK social media ban could mean for telemedia
The UK government’s decision to ban social media access for under-16s from Spring 2027 is being hailed by supporters as a landmark moment in...
The Digital Euro could totally reshape telemedia and DCB in Europe,...
The Digital Euro – a proposed form of digital cash that would allow easy cross-border A2A payments within the Eurozone for goods and services –...
OPINION Why retailers need to rethink their assumptions about crypto payments
Following the launch of a Visa card that allows crypto-payments, Carl Grimstad, CEO & co-founder of Lydian takes a look at how the crypto...
