Meta to earn $240bn from advertising in 2026 outpacing global social media ad growth
In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising business to grow a forecasted 22.3% to $240bn this year, according to the latest analysis by WARC Media.
Serving...
Africa’s super apps: telcos, fintech and the battle for the ‘everything...
Africa is following in Asia’s footsteps and creating super apps – only here they are a telco thing. Ahead of Telemedia Johannesburg on 2-4...
OPINION No permission required? AI and the copyright debate
As AI retools content creation, it raises issues with rights like never before. Benjamin Woollams, CEO of TrueRights explains why the transformation of intellectual property (IP) management...
Beyond Google: how multi-platform SEO is redefining traffic and discovery
For more than two decades, search strategy has been synonymous with Google. Ranking well on the world’s dominant search engine was the primary route...
ANALYSIS Why Pakistan’s consent directive signals a new era of verifiable...
The recent clarification issued by the Pakistan Telecommunication Authority (PTA) on explicit prior consent for mobile Value-Added Services is an important and constructive step...
For real: IRL content and the next phase of telemedia monetisation
“In real life” (IRL) content has rapidly emerged as one of the defining formats of the current digital cycle. From short-form street interviews and...
OPINION Rebuilding telemedia in 2026: trust, automation and rich UX
Across 2025, one theme stood out: mobile is being rebuilt around trust, automation and richer user experiences. Dario Betti explains
In 2026, those currents are...
VIEWPOINT Mohamad Al dayhani, VP of Ali Bin Aadi group and...
Mohamad Al dayhani, is the VP of Ali Bin Aadi group and CEO of Idex Telecom, a telecom company based in KSA, Master aggregator...
TikTok, Instagram and Amazon lead for Gen Z searches: here’s why...
With nearly 40% of Gen Z preferring TikTok or Instagram over Google, brands must rethink search strategy and expand SEO and PPC efforts to...
GUEST COMMENT 2026 will be the year brands shift from competing...
AI will be how consumer find your services and that starts right now, says Sam Davis, Senior Director of Solutions Engineering, EMEA at Yext
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