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    Mesh: cheap traffic, expensive lessons

    Geraldine O'Sullivan
    By Geraldine O'Sullivan
    37

    As Mesh Ads rebrands as Mesh, co-founder Christopher Henseler explains to Telemedia magazine Editor in chief how the company is now supremely placed to leverage Google Ads and the data that goes with it to create better outcomes – especially when using all the data and looking beyond just the payment as the main KPI.

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