Telemedia Marbella 2026: telemedia has to earn the next payment –...
TL;DR
Growth depends on lasting customer value: Cheap acquisition is useful only when customers understand the purchase, receive the promised service and keep paying.
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Beyond the sign-up: building subscriptions that stay and pay
TL;DR
Optimise for lasting value: Early billing results and 30-, 60- and 90-day revenue and retention data help merchants buy subscribers who recover their...
Cheap traffic, expensive lessons: why mobile growth needs a better measure...
TL;DR
Cheap traffic can prove costly:Low acquisition costs can hide failed payments, rapid churn and complaints that lead to refunds, fines or service suspensions.
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Fonix continues Swiss expansion with Media One Group partnership
TL;DR
Fonix has partnered with Media One Group to bring mobile competitions and interactive formats to its radio and television brands in French-speaking Switzerland.
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The great mobile reset is already underway and you can see...
Ahead of Telemedia Marbella, the news is already providing a pretty good indication of what everyone will be talking about when the industry descends...
VIEWPOINT Kristina Nevorotova, senior advertising manager at Golden Goose
Kristina Nevorotova is Senior Advertising Manager at Golden Goose with more than 10 years of experience in digital advertising. She specialises in building long-term...
Measurement of ChatGPT ads on mobile made easier with adtech-OpenAI tie...
Cloud adtech company AppsFlyer, is integrating with ChatGPT Ads, enabling marketers to measure ad campaigns in ChatGPT directly within the AppsFlyer platform. The move...
ANALYSIS ChatGPT ads turn conversation into a new shop window for...
OpenAI’s conversion-optimised advertising moves ChatGPT beyond brand awareness and into performance marketing. For telemedia providers, it opens a potentially valuable route to customers precisely...
The age of the click is over, welcome to the age...
Europe may be loosening Google’s grip on mobile search and AI, but it is not bringing back the old internet. Telemedia must prepare for...
Google Zero + HTTPS-by-default = a changing telemedia funnel
Google Zero changes how the customer discovers and reaches a service. HTTPS-by-default changes how the customer is identified and charged once they get there....
