On the brink of the European Accessibility Act (EAA) coming into effect this month (June 2025), which aims to set new standards for inclusive digital communication, Sinch has launched Mailgun Inspect, a powerful new API-first solution that empowers martech and enterprise platforms to embed robust email testing and quality assurance tools directly into their products as a white-label offering.
For global Martech platforms, Mailgun Inspect offers a powerful, white-label-ready solution that can be deeply embedded into their own products, enabling them to deliver robust email testing capabilities under their own brand, at global scale. For enterprise teams, it provides an intuitive, high-performance toolset to catch rendering issues, ensure accessibility, and optimise inbox experiences, all backed by Mailgun’s reliability, performance and developer-first design.
“We built Mailgun Inspect for the platforms powering modern marketing,” says Daniel Morris, Senior Vice President of Product at Sinch. “By embedding proven email QA tools through flexible APIs, Martech and Enterprise providers can offer their customers built-in, branded tools that speed up review cycles, improve deliverability, and ensure accessibility, without reinventing the wheel.”
Built for integration, scale, and performance, Mailgun Inspect brings the trusted capabilities of Sinch Email on Acid into Mailgun’s infrastructure, delivering enterprise-grade reliability with developer-first experience. Mailgun Inspect offers advanced features including:
- more than 100+ client rendering previews, including dark mode and mobile clients
- Accessibility testing aligned with WCAG 2.2 and EAA standards
- Content validation (image and link checks) helping detect issues before impacting customer experience
- White-label APIs and sub user management
- Usage-based pricing – eliminating restrictive user-seat models
The launch comes ahead of the European Accessibility Act (EAA), which takes effect in June of 2025, setting new standards for inclusive digital communication. Mailgun Inspect helps organisations meet these requirements by offering integrated accessibility testing and actionable guidance to create compliance-ready workflows.
“Email quality today is about more than design, its about trust, accessibility, and performance,” Morris adds. With Mailgun Inspect, we’re making it easier for platforms and teams to deliver exceptional experiences while staying ahead of changing regulatory demands.”
With Mailgun Inspect, Sinch continues to lead the charge in email innovation by expanding its portfolio of developer-friendly, enterprise-ready tools, empowering brands and platforms to deliver high-performing, compliant, and accessible email experiences that strengthen customer connections.
What is the EEA?
The European Accessibility Act (EAA) is a landmark EU law that aims to improve the accessibility of products and services for people with disabilities within the EU. It sets new, EU-wide minimum accessibility requirements for a range of products and services, including those offered online, and applies to any organisation providing products and services to consumers in the EU, including businesses and public bodies in the UK. The EAA becomes law in all EU member states on June 28, 2025, and is designed to make it easier for disabled people to access everyday items and essential services.
Key aspects of the EAA:
Scope: The EAA covers a wide range of products and services, including consumer electronics, ticketing machines, websites, mobile apps, public transport, banking services, and e-commerce sites.
Accessibility requirements: The Act mandates that these products and services comply with specific accessibility requirements for people with disabilities, such as those related to design, software, and information.
Compliance: Organisations offering products or services to EU consumers after June 28, 2025, will need to ensure compliance with the EAA.
Enforcement: Member states will be responsible for ensuring that relevant authorities have sufficient powers and resources to enforce the Act and impose sanctions on non-compliant organisations.
Benefits: The EAA is expected to lead to more accessible products and services in the market, making it easier for disabled people to participate in daily life. It also aims to streamline cross-border trade and reduce costs for businesses.
EU-wide standard: The EAA aims to harmonize accessibility requirements across the EU, ensuring a consistent standard for accessible products and services.
Impact beyond the EU: The EAA’s influence is expected to extend beyond the EU, setting a global standard for accessibility.
For businesses:
Compliance is crucial: Non-compliance can lead to fines and other penalties.
Accessibility by design: Incorporating accessibility into product and service development from the outset can save time and money in the long run.
Training and awareness: Businesses should train their staff on accessibility standards and best practices.
Monitoring and feedback: Regularly monitor compliance and collect feedback from users to continuously improve accessibility.
