Cheap traffic, expensive lessons: why mobile growth needs a better measure...
TL;DR
Cheap traffic can prove costly:Low acquisition costs can hide failed payments, rapid churn and complaints that lead to refunds, fines or service suspensions.
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VIEWPOINT Kristina Nevorotova, senior advertising manager at Golden Goose
Kristina Nevorotova is Senior Advertising Manager at Golden Goose with more than 10 years of experience in digital advertising. She specialises in building long-term...
Measurement of ChatGPT ads on mobile made easier with adtech-OpenAI tie...
Cloud adtech company AppsFlyer, is integrating with ChatGPT Ads, enabling marketers to measure ad campaigns in ChatGPT directly within the AppsFlyer platform. The move...
ANALYSIS ChatGPT ads turn conversation into a new shop window for...
OpenAI’s conversion-optimised advertising moves ChatGPT beyond brand awareness and into performance marketing. For telemedia providers, it opens a potentially valuable route to customers precisely...
Google Zero + HTTPS-by-default = a changing telemedia funnel
Google Zero changes how the customer discovers and reaches a service. HTTPS-by-default changes how the customer is identified and charged once they get there....
Google Zero: the end of the easy click is nigh
Just when telemedia companies thought they had their Google Ads and search strategies sorted, along comes a new disruption: Google Zero. Combined with the...
68% of Google searches end without a click, threatening telemedia’s easy-click...
Google’s growing use of AI-generated search answers could sharply reduce the traffic reaching telemedia services, forcing providers to rethink how mobile content is discovered,...
EU orders Google to open Android and Search to AI rivals
The European Commission has ordered Google to open key parts of Android and its search-data operation to rival AI and search providers, in a...
AI is making more marketing, but communities could make it better
It is no secret that generative AI is helping telemedia companies produce more campaigns, creative variants and personalised promotions than ever before. But new...
What a UK social media ban could mean for telemedia
The UK government’s decision to ban social media access for under-16s from Spring 2027 is being hailed by supporters as a landmark moment in...
