Now the defacto route for mVAS providers [to access global markets], how do performance networks (affiliate marketing) fit into the value chain to deliver the best possible results for the end user and what issues need to be addressed to create sustainable and profitable partnerships?
- Content quality
- PSMS opportunities
- Affiliate marketing v traditional channels
- The role of ad networks
- Understanding affiliates – models, incentives, pricing, IOs
- Mobile advertising / performance monitoring
- Working with billing aggregators
- Managing traffic
Muhammed Fareed ~ Head of Carrier & Business Development, Message Cloud
Jason Kilby ~ Founder / CRO, Aragon Advertising
Bobby Verlaat ~ Head of Publishers, Sinum Vendo
James McAteer ~ CEO, COSMIK
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View the 2019 World Telemedia Spotlight Sessions >>> https://www.wtevent.co.uk/event-overview/spotlight-sessions/
