So you’re in a successful partnership with the right billing provider, promoting a range of premium VAS, content and services that are engaging “connected” consumers – but how can you maximise ROI and ARPU through acquisition and engagement?
Presentation: Making Sustainable Profit with Performance Networks
Presenter: Karen Cuilla~ Global Business Development & PR Director, Kimia
So as more mVAS merchants become increasingly reliant on performance networks to increase conversions and acquire new paying customers across a wide variety of global markets – what key factors will ensure success?
- Advertising strategies (social, email, display)
- Implementing the right technology
- Choosing a performance network partner
- Optimising traffic / monetising clicks / increasing ARPU
- Traffic sources – reducing the gap between traffic and offer
Presentation: Monetising Traffic With Smart Links
Presenter: Léon Dijksman~ Sales Director, 12Cas$h
Your sites will attract a variety of traffic “types” – so it’s important to have a marketing strategy that fully optimises this important asset. This presentation will reveal where to find remnant/exit traffic and explain how to send it to a smartlink.
How do they work
How smart are they?
Segmentation & targeted offers
Optimising waste / cheap traffic
Panel discussion
- Emilie Clauss ~ International Business Development Manager, Digital Virgo
- Léon Dijksman~ Sales Director, 12 Cas$h
- Karen Cuilla~ Global Business Development & PR Director, Kimia
- (Chair) Paul Skeldon ~ Editor in Chief, Telemedia Magazine
