Axy Gupta, Head of Digital and Account Management at Digital Technology is a certified Google Ads Marketing Manager, specialising in managing campaigns across Kuwait, Iraq, Palestine, Oman, Algeria, and Serbia. Here are some common queries he can address when it comes to running a successful Google Ads campaign
What should be your specific goal for running a Google Ads campaign?
Your goal or objective should be crystal clear for running Google ads so that you can set up and optimise it.
What are the prerequisites for setting up the campaign?
First understand the clear requirements, like how many headlines and descriptions, images, videos, and service logo, should be relevant to the service.
- Ensure images are high quality and relevant.
- Use branding elements (logo, colors) consistently.
- Test different ad formats (responsive display ads, image ads).
- Ensure ads are mobile-friendly.
- Follow Google Ads’- ad specifications to avoid disapproval.
Why is it relevant to research the Country that you are going to target?
Before setting up a campaign, you should research your target country, the keen interest of people who live there, their native language, and people’s interests.
Why keyword terminology is so important for Google Ads?
Campaign keywords must be specific to the service so that they can give better results and help in avoiding overspending.
Why landing page optimisation is much crucial to deal with?
A landing page is where users land after clicking on Ads. It’s the most important step for users experiencing to and should have all proper guidelines for users to have a clear vision (what are they going to do, service pricing, unsub keyword and short code, free trial offer, and Clear Call to Action) so that it will provide complete transparency to the user for subscribing to service.
What targeting options are available in Google Ads?
Demographic targeting (age, gender, household income), Affinity audiences (users with interests related to your product), In-market audiences (users actively considering purchases), Custom intent (target users based on specific keywords or URLs), Topic targeting (show ads on websites with relevant content), Placements (manually select websites or apps), Remarketing (target previous website visitors).
Use custom intent for precise targeting based on user behavior and placements when focusing on specific sites with relevant content.
What methods can you use to improve the Quality or optimization Score of a Google Ads campaign?
Campaign optimization score must be above 80-85% (this can be achieved to make sure that all assets are as per Google campaigns requirements), redefine keywords, and optimize landing pages in terms of fast loading and mobile friendly.
Why is Conversion Tracking important for Google Ads?
It’s a very crucial part to handle for any campaign so that all leads or conversions get recorded to Google to give a better signal for further optimization via Machine learning.
How do you ensure your campaigns comply with Google Ads policies, and what steps would you take if an ad gets disapproved?
You should familiarize yourself with Google’s advertising policies and regularly review ads for compliance. If an ad gets disapproved, review the policy violation, make necessary adjustments, and resubmit for review.
To run a successful Google Ads campaign, it’s essential to meet all requirements and continuously monitor performance. Google provides recommendations periodically, but it’s important to assess the potential impact of these suggestions before implementing them. Consistent effort is key to maximizing campaign success. At Digital Technology we have the expertise to help you achieve better results. Make the right choice for your marketing with us, and watch your success grow
About Digital Technology
Digital Technology is a mobile Value-Added Services (mVAS) company, operating across four key domains. Our expertise spans content creation, technology platforms, advertising solutions, and product development, allowing us to deliver innovative services to partners and users globally. We are dedicated to driving growth, enhancing user engagement, and providing end-to-end solutions tailored to the evolving needs of our clients.
Digital Technology on the advertising front, is a Google Premium partner for managing Google Ads campaigns. We have a dedicated team of Google Ads-certified marketing experts who carefully analyze our client’s requirements and create tailored strategies before execution, ensuring optimal value for their investment. Our team handles daily marketing activities, leveraging their expertise to deliver high returns for our partners. We run targeted campaigns across various regions, utilizing our deep understanding of the market to meet client expectations and drive better ROI.
