As opportunities for mVAS and premium digital content services become more global and advertising becomes more “multi-channel” – losing control can be costly. This session explores how to manage successful advertising campaigns and build strong returns, whilst minimising risk and protecting your brand.
How the changing regulatory landscape is shaping advertising models
Diversification of traffic sources & partners
Evolution of the network/content provider relationship
Managing publishers & advertising
Performance analysis & campaign tracking
Monetizing traffic – Optimizing waste / cheap traffic
Media buying: Google Adwords, Social Media, Adexchange
Affiliation and media buying
Sponsored by MCP Insight
(Panel) Karen Cuilla ~ Global Business Development & PR Director, Kimia
(Panel) Emilie Clauss ~ International Business Development Manager, Digital Virgo
(Panel) Josep Maria Avila ~ Business Development Manager, Google
(Panel) Toby Padgham ~ Co-Founder & Director, MCP
(Chair) Nick Lane, Mobile Insight Analyst, Mobilesquared
View other Webinars from World Telemedia 2018 >>> https://www.telemediamagazine.com/category/world-telemedia-show/
View the 2019 World Telemedia Spotlight Sessions >>>
https://www.wtevent.co.uk/event-overview/spotlight-sessions/
