Jarvis Todd and Paul Skeldon explore the world of commerce media and what that might mean for MNOs generating new revenues and telemedia companies having a new way to market their ware. Sticking with marketing, we also take a look at Robocalling and branded voice calls.
Stories covered this week:
EDITORIAL Are super bundling and commerce media the future of MNO and VAS marketing revenues?
MNOs need new ways to make money. While super bundling is one option, perhaps retail media – selling advertising on their devices, apps and more – is really where telcos and telemedia should be heading?
Losses to fraudulent robocalls to reach $76bn globally, driven by AI-based voice cloning
AI-powered voice cloning could see robocall fraud rocket – but initiatives such as STIR/SHAKEN and branded calling could yet combat the rise
