The growing desire – if not expectation – from consumers to be able to simply click and pay in one smooth process, rather than open a wallet or enter a card number, is set to drive the revenue generated by network tokenisation to some $8.9 billion in 2029; growing 117% from $4.1 billion in 2025.
Network tokens are virtual representations that replace card details with tokens issued by card networks, protecting sensitive payment information during transactions.According to the latest payment study by Juniper Research, this substantial growth will also be driven by network tokens’ ability to fight fraud, lower processing costs as well as the ability to streamline checkout experiences for users.
Find out more about the report, Global Network Tokenisation Market 2025-2029, or download a free sample.
Click to pay to challenge digital wallets
Consumers now expect one-click, seamless checkouts as standard; which network tokens facilitate by eliminating manual card entry at the point of purchase. The study anticipates the introduction of Click to Pay will enable cards to better compete with digital wallets by providing a one-click payment option at checkout, thus driving growth.
Research author Lorien Carter says: “Consumers can already make payments through a single click, with established services like Apple Pay. Card networks must increase the usage of Click to Pay through eCommerce services, and we anticipate the biggest challenge to be overcoming users’ familiarity with other convenient services. We expect that the growth of Click to Pay will be most evident in browser-based purchasing, given how well aligned it is to this eCommerce channel”.
The report found that while Click to Pay will thrive in US and European markets, where card ownership is high, emerging markets like Brazil and Southeast Asia present a stronger challenge. To gain traction in these regions, card networks must leverage their established reputation for fraud protection; positioning Click to Pay as a preferred payment method for security-conscious consumers and merchants.
