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    OTT Messaging

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    Over-the-top (OTT) messaging platforms such as WhatsApp, Viber, Telegram and Facebook Messenger have become essential communication channels within the telemedia industry. They enable brands and service providers to connect with users through rich media, interactive content and real-time conversations that drive engagement and loyalty across global markets.

    As messaging evolves beyond SMS, OTT platforms offer enhanced functionality including chatbots, payments and business APIs that support conversational commerce and customer service. Integrated with A2P messaging, RCS and marketing automation tools, OTT messaging provides flexible, secure and scalable communication for digital brands and enterprises.