Leading commercial audio broadcaster and publisher, Bauer Media has renewed its eight-year old agreement with Fonix to use the messaging company’s powerful Campaign Manager Platform to drive mobile interactive services across Bauer’s extensive radio and digital portfolio.
From competitions to audience engagement tools, Fonix will help deliver seamless, innovative mobile experiences for millions of listeners across iconic brands such as KISS, Magic Radio, Absolute Radio, Greatest Hits Radio, Take a Break and TV Choice.
With this renewed commitment – which builds on an eight year relationship – Fonix and Bauer Media Group will continue to push the boundaries of mobile engagement and payments, unlocking new opportunities to captivate audiences across the UK and beyond.
Jo Baldwin, Managing Director of Enterprise at Bauer Media Audio UK explains “At Bauer, we are always looking for new ways to deepen audience engagement, and mobile interactivity plays a vital role in that strategy. Fonix’s reliable and scalable platform has been central to delivering seamless, high-impact listener experiences across our brands. From powering our competitions to enabling new interactive formats, their technology allows us to innovate with confidence. This renewed partnership ensures we can continue evolving how audiences connect with us, creating even more engaging and dynamic content in the years ahead.”
Rob Weisz, CEO, Fonix, adds: “Our partnership with Bauer Media Group over the past eight years highlights the growing importance of mobile-driven interactivity in the broadcast industry. This exclusive two-year extension is a testament to the success we’ve achieved together, and we’re excited to continue delivering cutting-edge solutions that drive audience engagement and revenue growth for Bauer.”
