EDITORIAL The year that messaging transcends its medium?
Happy New Year – and hopefully 2024 will shape up to be an exciting one for the telemedia sector. Already, we are launching straight back...
Apple support for RCS “could grow MNO rich business messaging revenues...
Global operator revenue from RCS business messaging traffic will grow from $1.3bn in 2023, to $8bn in 2025 – a massive 500% rise that...
Spend in OTT messaging apps to hit $50bn globally by 2028,...
Despite a fall in OTT messaging’s global market share of conversational commerce spend from 53% in 2024, to 45% in 2028 and with Apple...
EDITORIAL Will the Apple RCS deal hit WhatsApp much harder than...
So, Apple has finally done the deed and embraced RCS messaging, then? Great. You could be forgiven for asking why did it take so...
ANALYSIS How Apple’s RCS move changes RCS – and SMS’s – fortunes
With Apple announcing on 16 November 2023 that it was, after all, going to support Rich Communications Service (RCS) messaging the world of business...
Apple to adopt RCS in 2024
Apple has surprised everyone by announcing that it is ready to adopt RCS (Rich Communications Service) messaging across all its iPhones at ‘some point...
RCS WORLD 2023 Great read rates and high conversions: is RCS...
RCS (rich communications service) – also known as rich business messaging (RBM) has been floating around looking for its big break for almost a...
Active users of RCS to surpass 1bn in 2024, driven by...
Despite a slow start, the global number of active RCS (Rich Communications Services) users is predicted to reach 1.1 billion in 2024; rising from...
Leading supermarket Asda becomes largest RCS traffic sender in the UK
In a ringing endorsement of next generation messaging, leading British retailer Asda has launched the largest RCS-based messaging service in the UK for its online...
