Apps

A report from GDC Festival of Gaming and Appcharge, a DTC payments platform for mobile games, reveals the state of direct-to-consumer (DTC) monetisation, predicts...

Cloud adtech company AppsFlyer, is integrating with ChatGPT Ads, enabling marketers to measure ad campaigns in ChatGPT directly within the AppsFlyer platform. The move...

Growth in the conversational AI market is being driven by rich media channels, such as Rich Communication Services (RCS), and Over-The-Top (OTT) channels, like...

The request for strong, AAA, or licensed IP games is really a request for engagement – and IP has long looked like the shortcut....

Direct-to-consumer (DTC) monetisation in mobile gaming is already a $17bn market – around 15% of the $113.3bn mobile gaming in-app purchase market  – and...

A staggering 92% of all iOS ad spend now goes to remarketing as re-engagement budgets surge worldwide. On Android, remarketing also climbed to 85%,...

In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising business to grow a forecasted 22.3% to $240bn this year, according to the latest analysis by WARC Media. Serving...

Africa is following in Asia’s footsteps and creating super apps – only here they are a telco thing. Ahead of Telemedia Johannesburg on 2-4...

Microdramas – bite-sized serialised video content designed for mobile consumption – are now officially the fastest-growing subscription app categories globally, with paid installs up...

Ashmita Dhingra from Arshiya Infosolutions joins Paul Skeldon at Telemedia Barcelona to talk wellness: how Arshiya’s app and service has grown beyond a D2C...