RCS and OTT messaging to drive 88% surge in conversational AI
Growth in the conversational AI market is being driven by rich media channels, such as Rich Communication Services (RCS), and Over-The-Top (OTT) channels, like...
Visa and Mastercard lay payment rails for the agentic economy –...
Visa and Mastercard have unveiled separate initiatives designed to make payments initiated by AI agents secure, controllable and scalable, as artificial intelligence moves from...
OPINION The shift to intelligent network operations: a new playbook for...
Buddie Ceronie, Chief Commercial Officer & Global MD Telecommunications, VertiGIS takes a look at how AI reshapes network intelligence and how the intelligence it...
ANALYSIS ChatGPT ads turn conversation into a new shop window for...
OpenAI’s conversion-optimised advertising moves ChatGPT beyond brand awareness and into performance marketing. For telemedia providers, it opens a potentially valuable route to customers precisely...
OPINION A seismic shift from traditional telco to the world of...
GenAI is here and it’s changing all businesses – not least how they interact with their customers. Here Harsha Angeri, Head of AI Business &...
The age of the click is over, welcome to the age...
Europe may be loosening Google’s grip on mobile search and AI, but it is not bringing back the old internet. Telemedia must prepare for...
Google Zero + HTTPS-by-default = a changing telemedia funnel
Google Zero changes how the customer discovers and reaches a service. HTTPS-by-default changes how the customer is identified and charged once they get there....
Google Zero: the end of the easy click is nigh
Just when telemedia companies thought they had their Google Ads and search strategies sorted, along comes a new disruption: Google Zero. Combined with the...
68% of Google searches end without a click, threatening telemedia’s easy-click...
Google’s growing use of AI-generated search answers could sharply reduce the traffic reaching telemedia services, forcing providers to rethink how mobile content is discovered,...
EU orders Google to open Android and Search to AI rivals
The European Commission has ordered Google to open key parts of Android and its search-data operation to rival AI and search providers, in a...
























