Messaging has always been core to the user experience and it’s evolving into an essential marketing channel – delivering a personalised interactive experience. Find out how to intelligently engage customers, boost marketing campaign response and drive ROI through smarter messaging engagement in this session.
- Deliver, response, conversion, revenue & retention
- Integrating the mobile channel
- A2P & RCS – the evolution of SMS
SMS Vs OTT Messaging – The Messaging War Has Just Begun?
Viber has been “the disruptive new born” of OTT, arriving with bags of promise. WhatsApp and RCS are next – ready to do battle with the international messaging giants and fighting for a piece of the market that’s set to grow by another 35% in 2019! The messaging industry is still alive and kicking, offering amazing opportunities to those who react proactively. This presentation reveals the future of messaging?
How should SMS players react?
OTT market share / stats
The multi-messaging channel
Wholesaler strategies
Andreas Constantinides ~ Mobile Insight Analyst, Yuboto
Case Study: SMS to RSC The Evolution of Messaging
Vladimir Mitic ~ Regional Manager, Macrokiosk
RSC – A Game Changer for Mobile Marketing
Nick Lane ~ Mobile Insight Analyst, Mobilesquared
Muhammed Fareed ~ Head of Carrier & Business Development, Message Cloud
Nick Daley ~ Director of Commercial Solutions, mGage
Tim Green ~ Associate Analyst, Juniper Research
View other Webinars from World Telemedia 2018 >>> https://www.telemediamagazine.com/category/world-telemedia-show/
View the 2019 World Telemedia Spotlight Sessions >>>
https://www.wtevent.co.uk/event-overview/spotlight-sessions/
