WTM18 The Internet of Me

WORLD TELEMEDIA MARBELLA 2018: The Internet of Me is a concept whereby consumers take charge of their own data – rather than leaving it in the hands of organisations – and so take back control of how they are engaged and targeted. And it could mean a sea-change for ecommerce, as suddenly the Amazons and Googles of this world no longer have a data advantage… Tim Green, associate analyst at Juniper Research explains