Chrome’s evolving rules are reshaping mobile journeys, disrupting flows and forcing businesses to rethink how users move from click to conversion. This session explains what’s changing, why it matters, and how leading operators, aggregators and content providers are adapting to protect funnels, maintain compliance and stay commercially ahead.
- Chrome changes affecting mobile journeys
- Impact on redirects, signals and attribution
- Compliance risks created by browser updates
- How operators interpret Chrome‑driven breaks
- Stabilising onboarding flows
- Identity and verification challenges
- Payment flow disruption
- Regional differences in Chrome behaviour
- Tools for Chrome‑proof journeys
- Commercial strategies for staying ahead
Panel:
Joost Goeree, Consultant – SAM Media
Francesco Beninato, New Business Account Executive – Google
Frank-J Arnold, CEO, Managing Director – mobile business engine GmbH
Frode Andre Alvad, Director Sales, Partnerships & Bus Dev – Telenor Linx
Amine Ennajih, Head of Enkudo – Telinity
