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HomeSubscription BillingAurora Digital: unlocking the power of subscriptions 2.0

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Aurora Digital: unlocking the power of subscriptions 2.0

By Geraldine O'Sullivan

14 October 2026

38

DCB-backed subscriptions are still big business, but as Smitha Mathew, business development director at Aurora Digital tells Telemedia magazine editor in chief Paul Skeldon, it is now all about profiling with right data to ensure long-term customers… and that is harder than you’d think.

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