Largest ever survey of digital subscriptions finds that 78% don’t want fixed-term deals.
Research of 1,000 consumers in the UK, commissioned by aimm in June 2021 finds that 93% described the process of signing up to a subscription service to be clear and transparent. Just 1.5% of consumers found themselves subscribed to a service that they didn’t want.
Unsurprisingly then, 90% of consumers felt that they alone should be responsible for choosing when to end their subscription, and 78% don’t want to sign up for a fixed term.
The research found that when it comes to digital subscriptions, regulation should guide consumer behaviour, but not be an imposition. Read the full article at https://www.telemediamagazine.com/largest-ever-survey-of-digital-subscriptions-finds-that-78-dont-want-fixed-term-deals/
