WORLD TELEMEDIA DUBAI HIGHLIGHTS Driving traffic: how mVAS can get more eyeballs

Paul Skeldon and Jarvis Todd take a look back at World Telemedia Dubai’s conference to uncover how social, google and affiliate marketing need to work hand in hand with content to drive eyeballs to mVAS – all with the help of AI, of course.

Spotlight Sessions covered in this vodcast:
New Sources of MVAS Traffic: Unlocking the Next Generation of MVAS Performance Marketing
Global Entertainment: Brands Navigating Managing MVAS Markets

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