In this issue:
- Is freemium dead – and is micropayment going to take its place?
- Carrier billing drives engagement across VAS in the real world
- Money back guarantee
- Why telcos are well positioned to respond to the challenges of GDPR
- Messaging: the heart of VAS delivery
- Protecting content and VAS from fraud
- Growth and creativity in the messaging sector
- Engagement is the name of the game – and we are the engagement industry
- Loyalty, engagement and reward in the cryptocurrency era
- Managing crypto regulation
- What programmatic models mean for the digital industry
- Alternative ways to drive business with affiliate marketing
- Malware APKs Attack on Mobile Advertising
- Digital marketing trends 2019
- World Telemedia 2018 preview
- Number cruncher
