MCP Insight, a leading provider of compliance and anti-fraud solutions, has formed a strategic partnership withmaster payment aggregator PayGate LLP to drive sustainable growth in Kazakhstan’s growing mVAS and DirectCarrier Billing (DCB) markets.
The collaboration is focused on ensuring a compliant, secure, and profitable mobile payments ecosystem forglobal Content Service Providers (CSPs), media agencies, and merchants entering the Kazakh market.
With the inherent risks associated with any digital payment method, Kazakhstan has a focus on protectingconsumers from harm with robust regulations in place. While this can make market entry challenging, thepartnership between MCP Insight and PayGate ensures that businesses can navigate these regulatoryrequirements with confidence.
Kazakhstan’s mVAS market opening up for global players
PayGate, with its mature payment aggregation platform, provides access to Kazakhstan’s major mobile networkoperators, including Kcell, Tele2, Beeline, and Altel. Through a single API integration, merchants can connect toall these networks, making it easier to deliver premium content services to a growing base of mobile users.
“Kazakhstan’s mVAS market has plenty of opportunity for growth, with magazines, games and eLearning content proving popular with consumers,” says Muhammed-Gali Halamagamedov, Managing Partner at PayGate. “Tocapitalise on these opportunities, PayGate is ready to onboard merchants and give them access to the mobile networks and millions of users, enabling them to scale their services quickly and efficiently.”
Enhancing security, compliance and consumer protection
Kazakhstan’s mobile and digital landscape is undergoing rapid transformation, presenting a unique opportunity forglobal players to establish a strong foothold in the region. With over
11.75 million mobile users, the Kazakh market offers great potential for merchants looking to expand their reachinto Central Asia and CIS and unlock new revenue streams through mVAS and DCB.
As the market opens, MCP Insight and PayGate are committed to ensuring that all players adhere to the higheststandards of compliance and consumer protection. MCP Insight’s suite of solutions is designed to safeguardbrands, networks, and consumers in this rapidly evolving landscape.
- MCP Scanner – MCP’s market-leading ad monitoring and compliance analysis platform, helps merchants meet the requirements set by both regulators and network operators, ensuring that their advertising andservice delivery always remain
- MCP Shield – anti-fraud solution, offers real-time protection against fraudulent activities on the payment page, safeguarding both consumers and brands from malicious practices.
- MCP Verify – consent management platform, ensures that users’ interactions with mobile services aretransparent and compliant, securing the necessary permissions and enhancing customer care.
Through these solutions, MCP Insight is helping PayGate provide a safe and compliant environment for globalmerchants to offer premium content services and leverage DCB with confidence in Kazakhstan.
Creating a sustainable, compliant mvas ecosystem
Through their partnership, MCP Insight and PayGate aim to build trust and growth in the market, offering CSPsand media agencies the opportunity to expand their services into one of the most promising mobile markets inCentral Asia.
“Kazakhstan is an emerging mVAS market, but it offers immense potential for global content providers andmedia agencies,” says Ksenia Prepyalova, Business Development Manager at MCP Insight. “Together withPayGate, we are committed to helping these businesses navigate the market with a focus on compliance,security, and sustainable revenue growth.”
