Leading US telco Optimum operated by Altice USA is partnering with Bango to give its customers access to a range of subscription bundles, powered by Bango’s Digital Vending Machine. Optimum is a significant brand in the US telecoms market, providing fibre internet, mobile, TV and phone services to approximately 4.5 million customers in 21 states across the country.
Eligible Optimum TV and Internet customers can now enjoy a promotional offer of six complimentary months of access to two popular SVOD services, directly through Optimum, offering a new way to manage their subscriptions through their Optimum bill. The offer is the first of many that the company plans to bring to customers, with more streaming partners and consumer subscription services to be made available through Optimum’s partnership with Bango.
This launch marks the beginning of Optimum’s use of the Bango DVM, which is already transforming how companies across telecommunications, retailing, and banking deliver digital services. With a single integration, partners gain access to a growing portfolio of premium subscription providers, enabling them to quickly and easily create and customize compelling bundles that resonate with their customers.
“We’re delighted to partner with Optimum to bring these exciting offers to life,” said Anil Malhotra, CMO at Bango. “The DVM empowers Bango partners to innovate through subscription bundling and to scale quickly, delivering high-impact offers that increase customer satisfaction and business growth.”
The deal comes hot on the heels of one signed between Bango and Telenet in April, to create a next-generation entertainment marketplace that allows all Telenet customers — across TV, broadband and mobile channels — to access and manage their favourite entertainment subscriptions.
Available via Telenet TV, online through My Telenet and in call centre and retail stores, the marketplace delivers the best entertainment subscription overview and bundles in one convenient location, says the company which has 2 million customers.
