A new angle this year is consumer trust – how clear pricing, relevant content and accessible support tailored to local needs contribute directly to sustainable growth and long‑term market confidence.
We also bring a data‑driven acquisition perspective, highlighting which African markets are scaling, how content categories are evolving, and the growing role of video and Playable Ads in driving engagement across the continent.
- Mobile‑first user behaviour
- Operator billing strength
- Hybrid wallet adoption
- Micro‑pricing and user value
- Fast onboarding flows
- Acquisition trends: video and Playable Ads
- Fraud and verification signals
- Clear pricing, content relevance, local support
- Markets showing momentum: Ghana, Nigeria, Morocco
- Shift towards premium/value‑driven services
Panellists
Jean-Noel Kouadio, Business Development Manager – Orange Middle East & Africa
Edgar Kra, Commercial Director French Speaking Africa – Digital Virgo
Stefan Suripatty, Senior Business Development Director – SMADEX
George Togkas, CEO – Penrose Systems
Fatim Keita, Head of Sales for Africa – Wister
