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HomeVideosWTM18 Google’s view on reshaping the mVAS marketing landscape

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WTM18 Google’s view on reshaping the mVAS marketing landscape

By Geraldine O'Sullivan

17 October 2018

544

WORLD TELEMEDIA MARBELLA 2018: Josep Maria Avila, Head of New Business Development Spain & Portugal, Google, explains how marketing for mVAS has to change, from broad and short, to long and deep.. and what that means for the affiliate marketing and telemedia worlds

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