South African premium rate self-regulation body the Wireless Application Service Providers’ Association (WASPA), has formed a strategic partnership with the UK’s MCP Insight to make MCP NET the proactive compliance and monitoring platform for South Africa’s mobile content industry.
The partnership marks a significant evolution in how mobile services are monitored and escalated: shifting the focus from reactive complaint handling to real-time oversight and early intervention. The initiative builds on WASPA’s 21-year track record of self-regulation and is already driving measurable impact across the market.
The announcement follows a successful Proof of Concept (PoC) trial, delivered by MCP Insight, which demonstrated the effectiveness of structured, technology-enabled compliance workflows. The three-month trial involved a control group of WASPA members and saw significant reductions in the volume, severity and repetition of compliance issues.
Results included 208 issues referred within 36 hours of discovery and more than 113,000 consumer journeys testedfor compliance – without drawing on internal WASPA resources. It also saw a 95% reduction in Red (high-severity) issues, a 64% reduction in Yellow (medium-severity) issues and a 91% drop in repeat issues among trial participants. There was also a 4.5% increase in overall compliance compared to just 0.03% in the broader market.
As a result, WASPA has now adopted MCP NET as a long-term monitoring solution, with a growing number of its members already onboard and actively using the platform. Both parties are also working closely with major mobile network operators to support broader adoption across the value chain and help ensure clean, compliant consumer experiences.
James McNab, Chairperson of WASPA, says: “The decision to appoint MCP signals WASPA’s intent to shape a future built on consumer trust, transparency and collaboration in mobile services. This is about raising standards across the board. By adopting a more proactive and automated approach to monitoring, we’re protecting consumers, improving accountability, and strengthening confidence in mobile content services. MCP NET combines human insight with automation to make compliance faster, smarter and more consistent; and we’ve already seen the benefits. Now we’re encouraging all our members to get involved.”
Nduna Mpofu, Operations Manager at WASPA, adds: “The platform gives us a clear, auditable process to identify and resolve issues before they escalate. It’s already reduced the burden on our internal team and created space for us to focus on enforcement and governance. MCP NET helps us work smarter; and that’s something we want all members to benefit from.”
