Who are you and what is your current role?
Hello! My name is Jasper Beelen, and I am a Managing Director Mobile at Creative Clicks. I have been with the company for the past 11 years.
What does your company do?
Creative Clicks is a performance-based marketing company specialising in mobile solutions. We focus on KPI-driven strategies for installs, in-app purchases, leads, and sales. Not only that, but we are also leaders in the user acquisition and monetisation (driven by machine learning technologies and analysing big data). We have our own in-house creative studio, where we produce our content, providing our partners with complete 360 solutions. As such, we are a well-established provider and innovator in the mobile ecosystem with a clear mission: To lead the industry with our know-how knowledge as well as anticipating and shaping tomorrow’s mobile landscape.
What sectors does your business operate in?
Here at Creative Clicks, data is the fuel that drives our business. Our proprietary machine learning and tracking technology ensures automatic campaign optimization, while our teams uncover insights based on audience, user, and campaign data from the thousands of campaigns we’ve managed. We serve 1,000 clients from six offices across three continents, available 24/7. With a strong presence in North America, Western Europe, and APAC, we offer a range of models, including agency, CPA/CPM/CPI, Cost Plus, and more. As you can see, the scope of our business is quite wide, each department is focused in their area of specialties. For example, we at the Mobile team, that I am heading, are focusing on Mobile Carrier Billing – we enable DCB (or PSMS) as a payment method. To be able to do that we have built strong partnerships with operators and technical providers from all over the world. The fact that we offer A-Z solutions has been a game changer and is for sure a favourable advantage to our success stories.
Which countries or regions do you feel represent the greatest opportunity for your telemedia services in 2024 and why?
At Creative Clicks, we have a very strong presence in the MEA, European and APAC regions, where we are enabling millions of users around the world, offering safe and secure payments on their fingertips. Our partnerships with industry leaders have yielded up to 30% increase in operator revenue streams and a 25% improvement in user engagement, showcasing our commitment and success. In the upcoming period we are also looking to spreading our reach to the LATAM region and smaller emerging markets within the regions we are already present.
Which content and/or applications do you see being the most likely to benefit from telemedia billing technologies?
There will be no single word answer to this. We need to keep in mind the needs of the end-users. So, I would say that exclusive, localised, trending content, everything that provides personalized experiences, through regularly updated content, bringing high user engagement and of course user friendly, ad-free platforms with cross-device support included as standard.
Do you think that Direct Carrier Billing can become mainstream and in which markets?
There is a future for Direct Carrier Billing in every market in the world. However, most beneficial markets will be the ones, where the penetration of credit cards and alternative payment methods for micro billings are not so widely spread or accessible to everybody.
How do you balance payment flows, operator relationships and customer satisfaction?
In an ever-evolving digital landscape, where connectivity is key, our Mobile team stands at the forefront of innovation and excellence. We empower Operators, Content Providers and Mobile Users by offering unparalleled access to a world where technical superiority meets human-centric design. Our commitment is to transcend the ordinary, ensuring everyone can engage, grow, and thrive in a seamlessly connected ecosystem.
What are the key drivers and inhibitors for growth?
For sure, I would mention marketing and technical expertise made to fit the dynamic Mobile landscape. High revenue subscription models bringing premium customers. Innovative and responsive team, ensuring rapid market adaptation and long-standing and unique partnerships with top industry players. At Creative Clicks, we have all that fully in-house with our mobile solutions.
Which specific VAS verticals are you expecting to have a great year and why?
To answer this question, we should of course keep in mind that every region is standing on its own. Unfortunately, there is no single word answer to this question. Every market, even every user is having different needs. Being flexible and having a rich portfolio of products and verticals, however, is for sure an approach for a great business year.
How might you answer that same question in five years’ time?
Surely, the answer will be the same. As a company with years of experience we are privileged to be able to regularly invest in new verticals, new products and we have never been relying on a single-vertical approach. Our Content & Partnerships team is constantly on the look for new trends which we can add to our current portfolio.
What’s the most effective business model for an mVAS customer acquisition?
This is a good question! It is important to understand that there is no written manual which has been proven to be most effective. However, the combination of transparent marketing in combination with anti-fraud solutions, cutting-edge technologies and responsive customer care is something that has been working for Creative Clicks.
In the next 12 months what key technical developments or innovations do you feel will have the most positive impact on mCommerce (VAS / mobile payments / marketing)?
At Creative Clicks, we invest seriously in technologies and our talents. Having that and of course, considering the fast-paced environment of the industry, we take into consideration the needs of our partners and most importantly the needs and demands of our end-users. These have been the success factors in the past 15 years of our history; therefore, we believe these will be turning points for our next 12 months.
Your words of wisdom: On a more personal level, what is the most inspiring piece of advice that has seen you through a life in business to this day and who gave that advice to you?
We try to see the industry from the perspective of our end-users – how do they like to experience payments, how could they use the content we are offering. What could we offer to meet their needs. This has brought the personal touch that makes Creative Clicks unique partner.
