What does you company do?
3Anet is a leading mobile billing aggregator, offering Direct Carrier Billing (DCB) connectivity to facilitate seamless transactions between content providers, aggregators and telcos. In addition to DCB, we provide a comprehensive suite of advanced services, including hosting services to ensure reliable and secure platforms, managed services to handle day-to-day operations with minimal effort and tailored solutions that optimise costs, enhance performance and reduce the complexities of service delivery.
Which sectors does your business operate in?
- Payments
- Value added services
- Content
- Marketing
Which countries or regions do you feel represent the greatest opportunity for your telemedia services in 2025 and why?
Our services are primarily offered in the MENA region, with Saudi Arabia being the largest market in the region. Iraq still has good potential of growth, while Libya and Algeria are steadily expanding in their adoption of DCB services.
Which content and/or applications do you see being the most likely to benefit from Telemedia billing technologies?
AI-powered services and cloud gaming can significantly benefit from Telemedia billing technologies by offering seamless payment experiences and broader accessibility. As the entertainment industry continues to grow and target diverse segments, these technologies enable faster transactions, reduce barriers for users, and enhance monetization opportunities, particularly in regions with limited access to traditional payment methods.
How do you balance payment flows, operator relationships and customer satisfaction?
We maintain reliable payment systems, build strong partnerships with operators and content providers through transparent communication and implement advanced solutions to ensure secure, reliable payment flows. At the same time, we prioritise simple and user-friendly payment experiences for end users. This approach builds trust, resolves issues efficiently, and ensures long-term success for all parties involved.
What are the key drivers and inhibitors for growth?
Many factors influence growth, but key among them are technological advancements and stable regulations, which support strong partnerships and enable innovative solutions. Rising customer demand for efficient services, coupled with strategic investments in infrastructure, also play a significant role. However, growth can be hindered by market instability, complex payment flows, economic challenges, and resistance to change from end users.
What major factors do you think will impact the future development of mobile payments and which other payment options represent the biggest opportunity for telemedia?
Technological advancements such as AI and blockchain, increasing demand for contactless and seamless payment experiences, and the growing shift toward digital wallets and mobile apps. Consumer behaviour and preferences, as well as improved security measures, will also shape the landscape. In terms of other payment options, Direct Carrier Billing (DCB) presents a major opportunity for Telemedia, offering a convenient and secure way for consumers to make payments via their mobile carriers, especially in regions with limited access to traditional banking services.
Which specific VAS verticals are you expecting to have a great year and why?
We anticipate significant growth in AI-driven services, cloud gaming and e-learning within the VAS landscape. AI-powered solutions are increasingly in demand for their ability to enhance user experiences across industries. Cloud gaming continues to expand as internet speeds improve and the gaming community grows. E-learning, particularly for kids, is expected to thrive due to the rising demand for accessible, interactive, and educational content. These verticals align with technological advancements and evolving consumer preferences, positioning them for a strong year ahead.
How might you answer that same question in five years time?
I expect the VAS landscape to advance significantly, with AI-driven services offering even more personalized and dynamic user experiences. Cloud gaming will likely see widespread adoption as networks evolve, providing smoother and more immersive experiences. Additionally, e-learning could evolve into a highly interactive space with the integration of AR and VR, making educational content more engaging.
What’s the most effective business model for an mVAS customer acquisition?
There isn’t a one-size-fits-all business model for mVAS customer acquisition, as it depends on the service type, content, and target audience. Common models include the freemium model, which allows users to access basic features and become more engaged with the service, increasing their willingness to pay, and partnerships with telecom operators for bundled services, which expand reach and drive growth. Using rewards can further encourage customer acquisition and retention.
Do you see affiliate marketing being a primary, trusted channel for telemedia propositions or do you think alternative routes to market will become more popular – if so, what are they likely to be?
Affiliate marketing is losing popularity due to security concerns, as well as the high potential for fraud and misleading marketing practices. As a result, businesses are shifting toward more secure channels like Google advertising, social media platforms, and app stores. These platforms offer better control, enhanced security, and more reliable ways to engage customers, minimizing risks and fostering trust in marketing efforts
What impact is AI going to have on marketing telemedia services in 2025 and beyond – and on your marketing/engagement strategy in particular?
AI will revolutionise telemedia marketing by enabling personalized, data-driven campaigns that enhance customer engagement and satisfaction. It will optimize content delivery, predict behaviour, and automate interactions, allowing for more efficient marketing and stronger customer relationships. This will lead to improved targeting, higher conversion rates, and more effective advertising strategies.
In the next 12 months what key technical developments or innovations do you feel will have the most positive impact on mCommerce (VAS / mobile payments / marketing)?
AI-driven solutions for personalized marketing and enhanced payment security will have a significant impact on mCommerce. These innovations will improve customer experience and engagement while streamlining payment processes, making mobile payments more secure and seamless. Additionally, the growth of mobile wallets and alternative payment methods will continue to shape the landscape.
Your words of wisdom: on a more personal level, what is the most inspiring piece of advice that has seen you through a life in business to this day and who gave that advice to you?
The most inspiring piece of advice I’ve received comes from my father: the values of hard work and sincerity. He taught me that success is not just about the outcomes, but about putting in consistent effort and being genuine in everything I do. These values have guided me throughout my career, helping me build trust, overcome challenges, and achieve long-term success.
