Who are you and what is your current role?
My name is Florencia Torres, and I am the Senior Account Manager at Mobidea
What does Mobidea do?
Mobidea is a prominent figure in the affiliate marketing industry, specialising in mobile value-added services (mVAS) since 2011. We operate as a leading CPA affiliate network, connecting advertisers and publishers globally. With a robust network of more than 1,500 active advertisers, more than 9,000 offers available across 200+ countries, and a staggering 100,000+ registered affiliates, Mobidea provides a platform where advertisers can reach high-quality users for their mVAS services across Europe, Asia and MENA.
Additionally, our internal media buying team focuses on Google, enhancing our capabilities to deliver targeted and effective advertising solutions. Our core mission is to identify the right channels for our offers and secure high-quality users, ultimately driving success for both our advertisers and affiliates.
Mobidea has a rich history with its board of directors. Can you share their background and how they came to form the company?
Behind Mobidea’s success story are Antoine Moreau and Sebastien Balestas, two visionary leaders who have shaped our journey from the ground up. Antoine’s passion for innovation and sales drove him to pioneer digital solutions for international internet companies. His entrepreneurial journey began with launching a Latin American company in France, later expanding it across Europe. With a deep understanding of programmatic media buying, Antoine saw the potential in mobile advertising, which led him to pivot Mobidea’s focus in 2011.
Sebastien’s path to Mobidea was equally impactful, with over a decade of experience spanning Avazu in China and AdThink in France. His strategic roles in global business development and customer acquisition solutions underscore his ability to navigate diverse market landscapes and foster meaningful partnerships. Together, Antoine and Sebastien bring a wealth of expertise to Mobidea, blending innovation with a strong commitment to empowering affiliates and advertisers worldwide.
Mobidea recently acquired Traffic.bar and launched subsidiaries like Exclusive by Mobidea. What drove these decisions, and how do they fit into your overall strategy?
Mobidea’s recent strategic moves, such as acquiring Traffic.bar and launching Exclusive by Mobidea, reflect our dedication to enhancing and diversifying our services for clients.
Traffic.bar brings advanced expertise, especially in the dating vertical, enhancing our ability to acquire high-quality traffic efficiently. This acquisition also integrates innovative SmartLink technology, boosting our capacity to deliver effective marketing solutions that drive results for our partners.
Meanwhile, Exclusive by Mobidea focuses on premium, direct CC Submit offers tailored to specific client needs. This subsidiary enriches our service lineup, ensuring we meet diverse market demands effectively. These strategic expansions not only strengthen our market position but also bolster our financial stability, enabling us to navigate industry shifts with agility. At Mobidea, our goal remains clear: to provide exceptional value through diversified offerings that cater to evolving market needs.
You are launching a new Google media buying service. Can you explain what this entails and how it will benefit your clients?
Our new Google media buying service is designed to address the evolving regulatory landscape and the need for secure, high-quality traffic sources. Over the years, regulations have become stricter to protect businesses from fraud, making Google a safer and more reliable traffic source. By leveraging Google’s robust advertising platform, we can ensure controlled and compliant promotional strategies, reducing risks associated with independent affiliate marketing. This internal media buying initiative positions us as our best affiliate, minimizing dependency on third parties and adding a reliable branch to our value chain. For our clients, this means access to high-quality, targeted traffic that enhances campaign performance and ROI.
How would you describe the leadership style of Mobidea’s board of directors, and how does it impact company culture and the multicultural team?
The leadership at Mobidea is characterised by a strong emphasis on trust and work-life balance. Our board of directors believe in empowering employees rather than micromanaging them, fostering a culture of autonomy and accountability. This approach allows team members to manage their schedules flexibly, as long as they meet their objectives. The supportive environment has led to high employee retention, with many team members having been with the company for over four to five years. This stability enhances job satisfaction, drives productivity, and fosters innovation.
Additionally, Mobidea operates in a global marketplace, and our multicultural team is a significant asset. With team members from various cultural backgrounds and native speakers of over 10 languages, we can effectively bridge cultural gaps and tailor our business approaches to different markets. This diversity enables seamless communication and collaboration with partners worldwide, fostering a deeper understanding of local markets and consumer behaviours.
On a more personal note, what piece of advice has been the most inspiring to you throughout your career, and who gave you that advice?
One of our top advertisers once told me that no one can completely dominate a market or field and that having multiple players is healthy for the industry. This advice has stuck with me and inspired me to embrace collaboration and competition as catalysts for growth and innovation. It reminds me that diversity in the market benefits everyone, fostering a dynamic and resilient industry. This perspective has guided me throughout my career, reinforcing the importance of adaptability and openness to new opportunities.
