Alex Sidorenko leads Sales & Business Development at Mobidea and has been in the affiliate marketing industry since 2013, building partnerships and driving growth across multiple verticals. For the past six years, Sidorenko has been part of Mobidea’s journey, helping position the company as a global leader in mVAS and CPA affiliate marketing.
What does your company do?
Mobidea is a global leader in CPA affiliate marketing, connecting advertisers and publishers across 200+ countries since 2011. We’ve built a thriving ecosystem with over 1,500 active advertisers, 9,000+ high-converting offers, and a community of 130,000+ successful affiliates.
We specialize in mobile value-added services (mVAS) and provide enhanced tools including Smartlinks for intelligent traffic routing and Mobidea.Push which delivers high-quality quality traffic.
We also offer education and growth to the market. Mobidea Academy serves as our award-winning educational hub, offering comprehensive lessons, expert guides, and proven strategies that help affiliates master the industry and scale their success.
Our expanded ecosystem includes:
- Traffic.Bar — a specialized advertising network with deep expertise in the Dating vertical
- Exclusive by Mobidea — a premium affiliate network focused on high-value CC-submit and Nutra offers, customized for discerning clients
We’re rapidly expanding our international presence with offices in Cyprus and Montreal, plus remote teams spanning multiple regions. Our growing media buying, sales, and affiliate operations teams strengthen our ability to serve clients worldwide. They also help expand reach into new markets, particularly North America.
What sectors does your business operate in?
- VAS
- Marketing
- Networks
Which countries or regions do you feel represent the greatest opportunity for your telemedia services in 2025, and why?
In 2025, we see strong opportunities in Africa and Asia. On the African side, key growth markets include Kenya, South Africa, Ghana, and Nigeria. Mobile penetration, mVAS adoption, and digital payment solutions are expanding rapidly in these locations.
In Asia, there’s significant potential in countries like Thailand, Indonesia, Bangladesh and Sri Lanka. It’s all thanks to fast-growing mobile-first populations and increasing demand for localized content and services.
We’re also monitoring MENA and LatAm. While some markets in these regions present operational challenges, they can be strong revenue drivers. We’re planning to expand in Latin America, with countries such as Brazil, Colombia, and Chile on our radar for the coming months.
Which specific VAS verticals are you expecting to have a great year and why?
I would bet on Financial Services, thanks to the increasing adoption of mobile wallets and digital payment solutions.
HealthCare is also looking good, with mHealth Services for applications such as telemedicine, remote diagnostics, and AI-powered health monitoring.
Mobile Entertainment follows closely. With the rollout of 5G, users can access high-definition content and immersive gaming experiences, driving growth in this vertical.
How might you answer that same question in five years’ time?
I’d expect mobile subscriptions and value-added services to still be strong — the platforms evolve, the tech evolves, but the demand remains. The big difference? By 2030, most (or all) of the content will likely be AI-generated, from chat to entertainment. So the verticals will be familiar, but the “creators” behind them might not be human anymore!
Do you see affiliate marketing being a primary, trusted channel for telemedia propositions, or do you think alternative routes to market will become more popular – if so, what are they likely to be?
Likely, affiliates will remain a primary, trusted, and easy channel for mVAS, but success in the coming years will involve blending affiliate marketing with strategic direct channels like direct applications and high social engagement.
What impact is AI going to have on marketing telemedia services in 2024 and beyond – and on your marketing/engagement strategy in particular?
For our side, AI won’t drastically change our core marketing model, but it’s already making a difference in how we operate. Our SmartLink technology is a good example — it uses AI-driven optimisation to match users with the most relevant offers in real time.
Beyond that, we use AI internally to improve efficiency across operations: from quickly resolving client-specific issues to strengthening cybersecurity. In short, it’s a tool that makes us faster, more precise, and more adaptive.
In the next 12 months what key technical developments or innovations do you feel will have the most positive impact on telemedia?
Over the next year, the biggest impact will come from the integration of AI with mVAS services. We’re already seeing AI-driven offerings emerging, like personalised content, language learning, or AI companions (“AI girlfriends”), which enhance user engagement and retention.
AI allows us to deliver more relevant, localised, and interactive experiences, while also improving internal efficiency in operations and support. These innovations are set to make mobile subscriptions, payments, and marketing more dynamic and tailored than ever before.
Your words of wisdom: On a more personal level, what is the most inspiring piece of advice that has seen you through a life in business?
I learned it in my very first digital job, when a small group of us built our product from scratch. The phrase was: “Build the plane in the air.” It means don’t get stuck in endless planning or trying to make things perfect before you start.
Test your ideas in real conditions, see how they perform, and adapt fast. There will always be mistakes and adjustments along the way — the key is to take off, keep moving, and refine as you fly. That mindset has helped me move faster, stay adaptable, and turn concepts into reality.
Meet Mobidea at World Telemdia Marbella 5-7 October here
