Mobile operator Telenet has become a pioneer in super-bundling, creating a next-generation entertainment marketplace that allows all Telenet customers — across TV, broadband and mobile channels — to effortlessly access and manage their favourite entertainment subscriptions.
Available via Telenet TV, online through My Telenet and in call centre and retail stores, this marketplace delivers the best entertainment subscription overview and bundles in one convenient location using the Digital Vending Machine (DVM) from Bango.
With a customer base of nearly 2 million, Telenet’s innovative entertainment marketplace is designed to provide users with unparalleled control and flexibility over their subscriptions. Initially only launched to Telenet TV customers, this Super Bundling service is now available to all Telenet customers via “My Telenet” allowing any broadband and mobile customers to take full advantage of an ever-expanding array of entertainment subscriptions.
“Our goal is to provide customers with the most seamless and engaging entertainment subscription experiences,” says Ivor Micallef, Director Product Entertainment at Telenet group. “In a highly competitive industry, the Bango DVM™ sets us apart, allowing us to deliver a sophisticated variety of bundled entertainment subscription offers. Customers can easily activate, deactivate, and access the best deals, putting them in complete control of their subscriptions via a single Telenet bill.”
The Bango DVM simplifies subscription bundling, transforming a complex technical and operational process into a seamless business opportunity. With a single integration, Telenet gains access to a rapidly growing network of global subscription providers. This allows for the swift deployment of new subscriptions, ensuring customers always have access to the latest entertainment options. Additionally, valuable insights from the Bango DVM enable Telenet to tailor subscription offerings to suit different customer preferences.
“We’re excited to be partners with Telenet in bringing their visionary entertainment marketplace to life. With so many subscription services enabled through the Bango DVM including leading streaming services such as Netflix and Disney+, telcos can quickly bring to market sophisticated bundling offers. Telcos like Telenet group are leading the way by providing a simple, centralised platform that enhances the customer experience and makes access to and management of subscription services effortless.” adds Anil Malhotra, CMO at Bango.
