Mobipium‘s Guillermo De Lorenzi talks us through where he sees the emerging markets to be for affiliate marketing and carrier billing offerings
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Affiliate marketing plays a central role in driving traffic in emerging markets. Similarly, messaging and engagement technologies – from SMS to RCS – can all drive engagement and increase sales.
Adding carrier billing to messaging is going to be big in 2019/20 as telemedia becomes a bigger part of the wider ecommerce world in established and emerging markets.
As more and more VAS companies such as those in mobile gaming and dating embrace affiliate marketing to drive traffic and create new revenue streams, there is a growing interest in adding carrier billing to SMS and other push marketing to help instantly monetise interactions.
