LIVE FROM TELEMEDIA JOHANNESBURG 2026 Javier de Corral, sales director at Telecoming outlines how the South African market has evolved significantly, moving past its “emerging” status and how Telecoming has shifted its advertising strategy from volume-driven to premium, reliable sources, and improved its services to match.
KEY TAKEAWAYS
- Javier discusses the operational changes Telecoming implemented to adapt to the evolving market and how the company shifted from volume-driven, cheap advertising to reliable, safe advertising sources with higher ROI
- Telecoming also improved its services to match the premium advertising, creating a sense of trust and quality
- Javier observes that other Sub-Saharan markets are adopting similar practices, driven by a focus on service quality and anti-fraud policies.
