Operators are set to generate as much as $3.1bn globally from RCS for Business traffic in 2027; up from $1.2 billion in 2025 – a 150% increase in just two years.
While 2025 marked a pivotal year for RCS, driven by growing subscriber reach and a surge in enterprise interest, Juniper Research believes that future growth will be fuelled by the emergence of new use cases that leverage the channel’s conversational capabilities, such as customer support and sales.
“Historically, the biggest challenge with RCS for Business was cultivating demand for a channel with limited reach. Now, with RCS penetration surpassing 80% in markets such as the US and France, operators face a new challenge: establishing effective pricing models for conversational use cases to unlock new revenue,” explains Molly Gatford, Senior Research Analyst at Juniper Research.
An extract from the report, RCS for Business Market 2026-2030, is available as a free download.
MNOs must capitalise on emerging use cases
The new capability to initiate an RCS conversation from Google Search is expected to drive major growth in Person-to-Application (P2A) messaging as customers can more easily discover and engage with brands.
However, to capitalise on this growth, Juniper Research believes mobile operators must prioritise visibility of RCS traffic to optimise monetisation of P2A use cases.
“As more brands use RCS as a conversational channel, mobile operators must partner with providers offering transparency into conversational traffic, specifically conversation duration, message volume, and how the conversation was initiated. This data will be key as mobile operators must develop differentiated conversational pricing models for RCS in the future,” Gatford says.
