Global Mobile Virtual Network Operator (MVNO) subscriber revenue will reach more $54 billion in 2030, according to Juniper Research, as the MVNO model gathers pace worldwide.
This is growth of 14% from $47 billiion in 2026 and marks out how brands and telcos see it as a massive new opportunity to exploit the commoditisation of connectivity.
As such, Juniper is predicting that MVNO launches by new enterprises will drive growth; however, growth will be restrained by trends such as the acquisition of existing MVNOs by mobile network operators.
An extract from the new report, MVNO in a Box Market 2026-2030, is available as a free download.
Select correct ‘MVNO in a Box’ platform
Driving the growth is the concept of ‘MVNO in a Box’ solutions that are scalable, turnkey solution that simplify MVNO launches by offering all required services to enterprises under a single platform.
However, the report finds that as MVNOs have limited control over wholesale costs and network quality, successful MVNOs focus heavily on delivering a high-quality customer experience. New entrants must be able to deliver personalised engagement and effective customer service to attract customers and reduce churn.
Therefore, when considering an MVNO in a Box platform, enterprises must evaluate the platform’s capabilities beyond basic connectivity deployment. MVNO in a Box platforms that offer the most comprehensive customer service capabilities to enterprises will be those best positioned to capitalise on this growth in MVNO subscriber revenue.
Alex Webb, Senior Research Analyst at Juniper Research, explains: “As MVNOs become increasingly easy to launch, new entrants will struggle to compete on unique selling points alone. Alongside quality connectivity, a seamless customer experienced backed by data analytics and personalised customer journeys will be critical.”
