LIVE FROM TELEMEDIA JOHANNESBURG 2026 Media World’s content acquisition and partnership manager Samer Al Ramahi explains to Telemedia Magazine editor-in-chief Paul Skeldon, how the Middle East aggregator is expanding into Africa and how is on the hunt for partnerships to integrate various services like games, esports, and streaming content across their footprint.
KEY TAKEAWAYS
- Media World is expanding into Africa, with a recent office opening in Nigeria, and aims to launch services in other African markets
- The goal is to integrate services from African companies as white labels and launch them across their footprint in the Middle East and Nigeria
- Samir emphasises the importance of meeting new companies and understanding their services to create mutually beneficial partnerships
- The company has a broad basket of services and is open to almost all types of content.
• Samir identifies localisation as a significant challenge, especially for markets like Iraq that require Arabic language support - Differences in market regulations also pose challenges, as some services are not allowed in certain markets, and others have specific criteria that must be met
