Manon Raoult is head of business development for EMEA at Media Digital Group (MDG), with connections to major telcos and focussed on bringing cross platform digital services to LatAm and beyond via carrier billing.
Tell us a bit about you and what brought you into the world of mobile and telemedia services?
I’m originally from Paris, but about ten years ago I was looking for a sunnier lifestyle and found myself in Marbella, Spain. I came across an opportunity as a Business Developer at a company delivering content to mobile operators.
At the time, I had no idea how dynamic and complex this industry was—but I was immediately drawn in. What fascinated me most was how this space is constantly evolving, always adapting to new technologies and consumer habits. Since then, I’ve been fully immersed in it.
We’re curious to know about your company, Media Digital Group (MDG) — what do you do, and what sets you apart in this fast-moving landscape?
MDG is a global content provider that delivers value-added services through mobile carrier billing. The company started in Argentina, where it became a market leader in LATAM and over the past two years, it has expanded rapidly into new markets worldwide.
What really sets MDG apart, in my view, is its company culture. Having worked in various European organisations, I’ve found MDG’s Latin roots bring a uniquely human approach—where relationships, trust, and genuine collaboration matter as much as performance. It’s a fast-paced environment, but also one that values connection, which I think is quite rare.
Which recent project made you feel genuinely proud and why?
A project I’m particularly proud of was forming a special partnership with a globally recognised brand, which we now offer through Direct Carrier Billing. It was a complex initiative that required aligning multiple stakeholders—from internal teams to the brand’s global representatives and telecom partners.
What made it especially rewarding was not just the scale of the partnership, but the trust we built throughout the process. Launching such a well-known brand in this format brought credibility to our offering, opened doors to new markets, and demonstrated that DCB isn’t just for niche content — it can support premium, high-profile experiences. It really proved the value of what we do at MDG.
What’s a market no one is talking about yet — but should be?
Bangladesh. It’s a mobile-first country with more than 180 million mobile users, but very low credit card access — which makes Direct Carrier Billing a perfect fit. More than 60% of the population is under 35 and we know that this generation is digitally savvy, content-hungry, and prefers convenience in payments. Furthermore, telcos are open to partnerships, and the infrastructure is there. It’s a big opportunity that most global players are still overlooking.
Balancing it all isn’t easy; how do you align user expectations, telco partnerships and shifting regulations without losing focus?
Honestly, it’s a bit like being a working mom — you juggle, you prioritise and you stay adaptable. Just like with parenting, you need to be empathetic, clear in communication, and willing to adjust quickly. For me, the key is transparency — with users, partners, and internally — and the ability to act fast when change is needed. Building trust across all sides makes those pivots much easier.
Marketing in telemedia is evolving fast. Are there any creative approaches you’re exploring to stay ahead?
Definitely. We’re investing in AI-driven personalisation to deliver more relevant content experiences, exploring co-branded campaigns with telecom operators, and designing more interactive content to boost user engagement. We’re also looking at alternative payment channels to increase accessibility. These strategies help us stay competitive in a landscape where user attention is hard to earn — and even harder to keep.
Looking back, what’s a piece of advice or guiding principle that’s helped you navigate the highs and lows of this industry?Â
In fast-moving, high-pressure environments, it’s easy to chase outcomes and metrics. But the quality of your relationships—with colleagues, clients, and partners—is often what sustains you through setbacks, opens new doors, and makes the journey worthwhile. Trust, collaboration, and mutual respect often outlast any single deal or project.
