LIVE FROM TELEMEDIA JOHANNESBURG 2026 Paul Skeldon, editor in chief at Telemedia Magazine talks to Pavel Vasin from Golden Goose, about the link up between affiliate networks and DCB, as well as the company’s launch into Google traffic as it looks to expand across Africa and Asia.
KEY TAKEAWAYS
- Pavel explains that Golden Goose is an SCPA network that takes offers from advertisers and provides them to affiliates to promote and own the software
- He highlights that Golden Goose specialises in services that can be paid using direct carrier billing, differentiating it from other affiliate networks
- Pavel notes that Golden Goose works with more than 100 countries, with strong markets in Asian countries like Pakistan, Bangladesh, and the Philippines, and sub-Saharan Africa, starting with Nigeria
- Pavel explains that working with Google traffic requires avoiding redirects, which is a technical challenge
- Looking ahead, Pavel states that Golden Goose’s focus is on expanding its audience and working with more direct carrier billing services
- He mentions that they are creating promotional angles for services that are not specifically built for DCB monetisation, such as VOD services like Netflix or Hulu, sport services, and gaming services.
