E-marketing
E-marketing, short for electronic marketing, refers to the practice of promoting products, services, or brands using digital channels. It covers a wide range of online and mobile tactics — including email campaigns, search engine marketing (SEM), social media advertising, content marketing, affiliate marketing, and mobile messaging.
The goal of e-marketing is to reach and engage target audiences through cost-effective, measurable, and scalable digital campaigns. It combines creative content, data analytics, and marketing automation to optimise performance and user experience.
What it means for telemedia
In the telemedia world — where services are increasingly digital, mobile, and subscription-driven — e-marketing is one of the most important tools for acquiring, engaging, and retaining users. Whether it’s promoting a new content portal, upselling a VAS product, or launching an app-based subscription service, e-marketing sits at the heart of campaign strategy.
Tactics such as SMS marketing, programmatic display, affiliate-led campaigns, and push notifications are widely used across the industry. Platforms also use e-marketing to manage onboarding flows, run A/B tests, and re-engage lapsed users — often integrated with billing systems and CRM tools.
Crucially, e-marketing in telemedia must balance personalisation and targeting with regulatory compliance, particularly in relation to user consent and opt-in/opt-out mechanisms.
Example in use
A mobile streaming service uses e-marketing to promote a new live sports package. The campaign runs across social media, paid search, SMS, and partner affiliates. New users are directed to a landing page with a one-click opt-in flow and the option to bill via DCB.
Post-subscription, users receive automated emails and SMS reminders about upcoming matches, driving repeat engagement and reducing churn during the trial period.
Why it matters
E-marketing allows telemedia businesses to run fast, targeted campaigns that can be scaled across regions, devices, and user segments. It’s essential for building brand visibility, increasing ARPU, and driving revenue from both new and existing users.
Because it is trackable and adaptable, e-marketing gives teams the ability to test creative, optimise channels, and measure ROI in real time. When paired with carrier billing, analytics, and content platforms, it forms a powerful engine for digital service growth.
However, success depends on more than automation — it requires strong messaging, good user data, thoughtful timing, and ongoing compliance with privacy and advertising regulations.
Related terms
Digital Marketing, SMS Marketing, CPA, CRM, Mobile Advertising, Consent Management, Affiliate Marketing, Push Notifications, Retention Strategy
