Media and entertainment group Global, is extending its collaboration with mobile payments and messaging solutions provider Fonix to further power mobile interactivity and audience engagement across the broadcaster’s radio brands. The two companies have been working together since 2017.
Fonix’s technology powers interactive campaigns across some of the UK’s most recognised radio brands, including Heart, Capital and Radio X, supporting listener competitions and messaging to deliver seamless audience experiences across broadcast, digital and connected platforms.
The extension reflects continued success of the partnership and a shared commitment to delivering innovative, scalable and reliable audience engagement solutions.
Jo Baldwin, Managing Director, Consumer Enterprises at Global says: “Fonix has been an integral part of how audiences connect with our brands for nearly a decade. Their reliability, expertise and commitment to innovation make them the ideal partner as we continue to develop the next generation of listener experiences. We’re thrilled to be extending our partnership for a further three years.”
Rob Weisz, CEO of Fonix, adds: “We’re delighted to extend our exclusive partnership with Global. We’ve built a strong and highly collaborative relationship supporting some of the UK’s biggest and most-loved radio brands with mobile engagement solutions that deliver real value for audiences and broadcasters alike.This extension reflects the success of what we’ve built together and our shared ambition to keep raising the bar. We’re excited for what comes next.”
