TL;DR
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Fonix has partnered with Media One Group to bring mobile competitions and interactive formats to its radio and television brands in French-speaking Switzerland.
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Fonix’s Campaign Manager Platform will help the broadcaster increase audience participation and generate new revenue from existing programming.
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The deal strengthens Fonix’s European expansion, following its Swiss partnership with CH Media and an extended agreement with UK broadcaster Global.
Mobile payments and messaging solutions provider Fonix has partnered with Media One Group to bring interactive mobile experiences to its broadcast portfolio in French-speaking Switzerland.
Media One Group is a leading private media group in French-speaking Switzerland, with a portfolio spanning radio, television and digital platforms. Its brands include One FM, LFM, Rouge and Radio Lac, alongside its Carac television channels, giving the group a strong presence across the Lake Geneva region.
Through the partnership, Fonix’s technology will power competitions and other interactive formats across Media One Group’s channels, allowing audiences to participate directly through their mobile devices.
At the heart of the partnership is Fonix’s Campaign Manager Platform, which is used by broadcasters across Europe to create and manage high-volume interactive campaigns. The platform enables broadcasters to turn audience participation into engaging, mobile-first experiences while creating new opportunities to generate revenue from existing programming.
For Media One Group, the partnership opens up new ways to build participation around the content its audiences already know and love, from competitions and promotions to new interactive formats developed around its programming.
Alexandre de Raemy, Directeur Général of Media One Group, says: “What drew us to Fonix was the ability to create new revenue from formats our audiences already love. It’s a smart fit for where we’re taking our business, and this is just the starting point.”
For Fonix, the deal represents another step in its expansion across Europe and reinforces its commitment to the Swiss market.
Anthony Baladi, Commercial Director of Fonix, adds: “Switzerland is a market we’re firmly committed to, and the pace of our growth there speaks to the real momentum behind interactive broadcasting. The strength of the country’s broadcasters and their appetite for mobile engagement make it a particularly attractive market for Fonix. We’re proud to be extending our reach and look forward to giving audiences new ways to take part.”
The partnership further strengthens Fonix’s growing presence in the Swiss broadcast market and its wider expansion across Europe. In June, Fonix was also selected by CH Media, one of Switzerland’s largest private media companies, to deliver mobile interactive services across its broadcast portfolio. Meanwhile in July, UK media and entertainment group Global, extended its collaboration with Fonix to further power mobile interactivity and audience engagement across the broadcaster’s radio brands.
